Organizations cannot survive and flourish for a very long time without some basic goals. Goals give an organization a purpose and direction to move towards the entire year.

Three Levels of Organizational Priorities

Purpose—a broad, general statement that tells why your organization exists; it usually doesn’t change from year to year and is often the first statement in your constitution.

Goals—statements describing what your organization wishes to accomplish, stemming from your purpose. Goals are the ends toward which your efforts will be directed and often change from term to term or year to year, depending on the nature of the group.

Objectives—descriptions of exactly what is to be done, derived from the goals. They are clear, specific statements of measurable tasks that will be accomplished as steps toward reaching your goals. They are short term and have deadlines.

Steps for Setting Goals

Brainstorm goals as a group. (People support what they create, and will accept responsibility more easily.)
Choose from the brainstormed list those you want to attend to.
Prioritize as a group.
Determine objectives and plans of action for each goal. Be specific and include deadlines.
Move into action. Follow through.
Continually evaluate your progress.
Be flexible; allow your objectives to change to meet your new circumstances.